Fraser, Big & Bold



Here's a short introduction to the microbrand, Fraser and Co. They are very much new to the watch world, having only been founded in California in 2016. These watches are interesting, I'll say that. But they do donate a portion of all sales to Veteran Outreach programs in the Local community, to help deal with homeless, addiction, special needs, and even those starting in the business world.

One very cool thing that the guys at Fraser offer, is their Trade-up program, The Fraser & Co. trade-up program is designed to allow for those who have already purchased a Fraser & Co, timepiece, to take advantage of being part of the family. The program provides the opportunity for you to trade in your current Fraser & Co. timepiece for a credit towards another Fraser & Co. timepiece (of equal or greater value).

 Review Time

Let's get into it, the watch in for review is The Aesthete, it's Big, It's, very Big. But is it any good? Read on to find out.

Starting with the case,  It's HUGE. Coming in at lug2lug of 56mm, and a thickness of 13mm. Yep, I warned you. Made from 316l stainless steel, with a copper style PVD coating, for a vintage vibe, along with a push-pull crown, that's sandwiched between two very odd-shaped pushers. The dial is where things get interesting, it appears somebody told the designers to, cram as much as you can onto the dial, to distract people from the size. Unfortunately, it didn't work, the dial has a 46mm diameter and features a rather dull grey base with three sub-dials which are more for show than any actual purpose, the contrast of copper markers and the Fraser copper logo add much-needed color to an otherwise pretty dull affair. There is a cool date window between the 3 and 5 o clock position with a white background and black numerals, but unfortunately, it just looks lost on an overcrowded dial, All finished off with a sapphire crystal lens.

Let's talk Straps, off which you get TWO. These are the star of the show made from very high-quality leather Italian leather with a copper deployment clasp engraved with the Fraser logo. The second strap is again Italian leather but with a pin buckle closing. These look and feel great on the wrist. The movement is a pretty reliable but, slightly disappointing Miyota Js15 Quartz movement, at this price point of $ 359, I would prefer an automatic movement. 


1 x Aesthete Timepiece with Premium Top Grain Calf Leather strap with butterfly clasp1 x Fraser & Co. Custom Watch box1 x Fraser & Co. Warranty Placard

1 x Fraser & Co. Owner's manual with instructions 1 x Fraser & Co. Commemorative Challenge coin1 x Fraser & Co. Polish Cloth1 x Watch tool1 x Fraser & Co. Genuine Leather Strap with Traditional Buckle1 x Fraser & Co. Storage pouch (To store your warranty card, watch tool, coin, watch strap and more! 


It's a NO from, Apart from the size, which let's be honest unless your wrist is at least 8.5inch this is a no-go for you. Yes, you get a lot of extras, and their customer service is excellent. But the best thing about a watch is its straps. It's not exactly a good thing. If you want to check it out please just click the link